
Reliance’s ₹8000 Crore Campa Cola Comeback: A Bold Bet to Fizz Up India’s Beverage Market
In a move that’s stirring up the Indian beverage market, Reliance Retail Ventures Limited (RRVL) has placed a bold ₹8000 crore bet on the nostalgic soft drink brand, Campa Cola. The Mukesh Ambani-led conglomerate aims to challenge the duopoly of global giants Coca-Cola and Pepsi by reviving a homegrown brand




